If you have a business, you probably know the importance of having a business blog. This day in age, blogs are an important component to any business.

So, why are blogs key for your biz, anyway?

  • It’s a way to reach your customers. Think about it. You ideal customer is sitting at their computer, searching for that thing they are looking to buy, or a solution to their problem. They type in a few key words, and bam, there’s a page full of info. Now, if you have blog posts or multiple blog posts with the key words that address what they are searching, you are more likely to show up in their search. They click on your blog, and if it’s good, they stay on your site, clicking around and getting lost in your other blogs posts, shops, and offers. They sign up on your newsletter list and keep coming back for more.

  • It gives them a chance to get to know you. This is especially important if you are in the service industry (consulting, coaching, etc.). No one wants to hire a coach or consultant who they don’t feel connect with .
  • It’s the fastest way to set yourself apart as an expert and leader in your industry.

But it’s not enough to just churn out content.

The goal with your blog is not to become a content mill, unless your aiming to be a news site. You need to provide real value, engagement, and connection for your readers.

I read A LOT of blogs. I also work with entrepreneurs to help them develop better blogs for their business, so I see all the positive trends and some not-so-hot trends that really get under my skin.

Here’s my short list of tips for building a business blog you can be be proud of:

1.) Never, ever copy someone else’s work. It’s called Plagiarism and happens across the web. It even happens to Buzzfeed. Sadly, this is a trend that is happening far too much in the life/business coaching world. Make sure your words are your own.

2.) Use punctuation, please! I’ve come across several blog post from entrepreneurs whose websites are actually nice, but then I realize they use absolutely no punctuation in their posts. Your posts need to flow. Punctuation will help you make that happen.

3.) Format! Format! Format! Staring at screens (computers, smart phones, tablets) all day long, hurts your eyes. That means, people tend to scan blog posts. To help people do this, make your blog posts scannable. Use headlines to highlight the key points, create more paragraphs, utilize white space, use lists and bullet points, and use photos and create fun images.

4.) Put a little bit of “you” into every post your write. What I mean by this is that is no matter what you biz is, you can add tidbits of how you learned what you learned, glimpses into how you do something, and behind-the-scenes looks into your life.

5.) Don’t just use your blog to sell. Add value in your readers life give them info they can use. The more you give away for free, the more people will want to buy from you/work with you. I know it seems counterintuitive but when you give people lots of value just because they read your blog, they actually want to work with you more!

6.) Don’t be so formal. Forget about APA, MMA, or how you used to write when you wrote those school reports. No one wants to read something that feels too mechanical. So write like you talk so that your readers feel like you are having a conversation with them! You don’t want them to feel like they are reading a scientific paper.

7.) Write about the things that matter to you and matter to you readers. Don’t write about the topics you feel like you have to write about because it’s what everyone else is writing about. Be your own person! You’ll attract way more readers if you are your authentic unique self.

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