I’m so excited to introduce a new bi-weekly (and one day weekly series) “Inspiring Adventurista”. The purpose is to introduce you some of the amazing adventuristas out there in the world in the hopes of inspiring you to find your own inner adventurista.
First up, Ashley Gwilliam. I met Ashley last year when I was just starting to build The Life Adventurista and needed some help finding my voice. Ashley just transformed her copywriting business into a new venture called Free Your Being, which I love! Obviously we have a lot in common and are both on a quest for more freedom. So keep reading and get inspired to find your own voice, create a Being Brand, and start living a life full of freedom, whatever that means for you.
Tell us about Free Your Being.
Free Your Being is an online resource, permission slip and content branding boutique for purpose-driven entrepreneurs who hold a vision of bettering the world through their products and services.
The site also caters to unconventional individuals of all stripes who are passionate about experiencing greater freedom –– whether that means living a location-independent lifestyle, spending more time with loved ones or creatively expressing oneself in everyday life is dependent upon the individual.
Free Your Being offers articles and video interviews on being-based branding, human nature and unconventional living.
Why did you create Free Your Being?
I created Free Your Being because I couldn’t NOT create it! I was at a point in my life, personally and professionally, where I felt like I was no longer honoring myself.
Professionally, I had been working as a full-time, freelance copywriter for the past year. And I reached a point where I no longer felt I was serving my clients as best I could. Don’t get me wrong, I’m an excellent writer by trade (attended journalism school, studied online marketing with the gurus etc). But writing isn’t what I do best.
Ideating, counseling and drawing connections IS. After much self-reflection, I realized my well-being depended upon relying on these strengths more in my business. At the same time, I saw a lot of confusion in the entreprenurial community around creating a personality-based business online.
I know my personality should influence my business, but how does that work in practice?
It seems like everything’s already been said, how do I find MY voice?
What if my “personality” isn’t big enough?
What if my “story” isn’t dramatic enough?
It became glaringly obvious that I was a person who could help answer these questions. On a personal note, I was tired of “hiding.” I wanted to embark on a quest to become more of who I really am, and less of who I think I should be. I intuitively knew doing this would not only serve me, but it would serve my clients.
What is a Being Brand?
A Being Brand is one that connects with your prospects on an emotional level because it’s an extension of who you are. It’s a focused combination of your core viewpoints, your experiences and your unique preferences; all rolled into a consistent brand voice that connects magnetic for your ideal customers.
It doesn’t just say, “Here’s what we do…” It says, “Here’s who we (be), here’s what we do and here’s WHY we do it.”
Not only will this help your customers make more informed decisions about whether or not they want to work with you, it will help you make better decisions in general. The services you offer, the visual elements on your Website, the things you talk about –– all are easily filtered through the Being Brand.
Where do you live and what do you love about where you live?
Right now, I live in Austin, TX.
I love that it’s about 70 degrees in the middle of winter right now.
I love the overlapping artistic, entreprenurial and educational communities.
And I absolutely love that I have easy access to all the creature comforts I’ve grown accustomed to. Kombucha, green juice, yoga classes (Yep, I’m a total hippy).
I’m loving your 365 Days experiment and really enjoyed following your video challenge in January. It was so inspiring and got me thinking about doing more videos. What inspired you to start your self-imposed experiment?
I created 365 Days to Freedom –– a self-imposed experiment centered around the idea that freedom is a choice that must be made moment by moment, day by day. Each month of 2013, I’m engaging in a pre-determined activity that will challenge me to come out of my shell.
The site is my vessel for sharing my personal journey of “freeing my being,” while simultaneously helping my clients build powerful Being Brands.
What advice would you give someone new to the business world who is struggling to find their voice?
1. Unsubscribe from most newsletters, especially ones that strongly overlap with your services.
2. Commit to a daily meditation practice, or moment of silence (it doesn’t have to be long).
3. Commit to a regular timed-writing practice. The basic rule? Keep your hands moving. No stopping and no judgement allowed. It doesn’t have to make sense. And no one has to ever see it.
4. Get clear on your WHY and how it relates to your business.
5. Make time for doing the things you enjoy outside of your work.